A collaborative research project between New York University Abu Dhabi and Tharawat Family Business Forum

Leveraging History – A Family Business Superpower

Leveraging History – A Family Business Superpower

Family histories are an integral part of multigenerational continuity; stories of triumph, defeat, and overcoming adversity allow family members to learn from the past and maintain family values. According to Communications Strategist, Mai El-Kinawi, family histories also represent an opportunity to connect with others through relatable experiences – for family and non-family members alike.

Legacy Starts Now

Legacy Starts Now

Experience shows how legacy can inspire innovation and entrepreneurship. Coming up in the family business, Abdulrahman AlBassam took inspiration from his great grandfather, Abdulaziz Ali AlBassam, who founded and then led AlBassam and Sons for over half a century.